Promotion of the RVshare platform will help encourage travelers to book CONY campgrounds.
Pittsford, New York – November 29, 2022 – Campground Owners of New York (CONY), the trade association for independently owned campgrounds in New York State, has joined with RVshare in an affiliate marketing partnership, with the intent to help bring awareness to New York-based campgrounds and help both renters and owners on the RVshare platform book those campgrounds.
RVshare is the largest online community for RV renters and owners with a diverse selection of vehicles for rent across the US, ranging from luxury motorhomes to cozy camper vans, and has also joined CONY as an affiliate vendor to its nearly 200 member parks.
CONY is a trade association serving independently owned campgrounds and RV parks in New York State.
Donald Bennett, Jr., CONY’s President & CEO, was inspired to develop a partnership with RVshare in part after seeing the publicity generated by the company for its first-ever Campers Choice Awards, “The Campies.” “I had been seeing a lot recently about RVshare in the outdoor hospitality industry and through consumer advertising channels and felt there could be a good fit somehow between CONY and RVshare. I was even more convinced after seeing their consumer outreach through their awards program. Conversations between myself and RVshare reps ensued, and an official cross-promotional partnership developed.”
“RVshare’s Campground Partnership Program has been a rewarding outlet for the brand to continue expanding our network and develop relationships with trusted partners, such as the Campground Owners of New York,” said Senior Vice President of Marketing, Martijn Scheijbeler. “As we continue to improve and build the bridge between our platform, and RV parks and campgrounds, we are glad to be working together with CONY to encourage industry growth and help provide a great experience for outdoor enthusiasts.”
The CONY-RVshare partnership includes cross-promotion on each company’s consumer websites, promotion of individual campgrounds on various RVshare landing pages, referral bonusing opportunities for CONY and its campgrounds related to signups for RV listings, site bookings, and owner referrals, and access to leads and other programs provided by RVshare. CONY would also provide RVshare with trackable promotion on its digital platforms, including websites, e-news blasts, social media and apps.
“We’re always thinking about how to find and develop new customers in the outdoor hospitality industry,” Bennett said. “Seeing the upward trend in travelers using RV delivery services and onsite rentals to access the outdoors is just one of the reasons we think it makes sense to partner with a company like RVshare that is, no pun intended, driving that trend.”
“With nearly 200 campground partners to date, RVshare is proud to be building a network of partners that are helping travelers streamline the booking process, while also promoting campgrounds to our faithful network of renters,” said Steve Manes, Senior Marketing Partnerships Manager, and leader of the Campground Partnership Program. “We are working diligently to increase our network of campgrounds and strengthen our existing relationships by providing increased visibility and exposure to all of our partners.”
About Campground Owners of New York: Established in 1963, CONY is the trade association that represents independent campgrounds and RV parks in New York. Based in Pittsford, CONY provides education, government affairs, and marketing services for campgrounds, including hosting www.CampNewYork.com, a travel planning website, and publishing a printed magazine of New York campgrounds.
About RVshare: RVshare is the largest online community for RV renters and owners with a diverse selection of vehicles for rent across the US, ranging from luxury motorhomes to cozy camper vans. On RVshare you’ll find vehicles that can accommodate any outdoor adventure, whether it's a weekend of camping or a cross-country tour of national parks. Hit the road yourself or plan for a campsite delivery to experience the unbridled freedom of RV travel. With more than 3 million nights of sleeping under the stars booked, families and groups can experience a one-of-a-kind trip and create memories that will last a lifetime. For more information, visit rvshare.com, and follow us on Facebook and Instagram @rvshare.
Suzanne Hopkins VP - Marketing & PR
- November 29, 2022
- (585) 586-4360
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